Large-format posters, informative leaflets and targeted social media campaigns: We supported the CDU members of parliament Anne König and Jens Spahn in the development and implementation of a well thought-out election campaign for the 2025 federal elections, because politics needs strong communication.

The particular challenge was the limited timeframe within which maximum attention had to be achieved. It was also essential to formulate clear and concise messages. An election campaign also requires a finely tuned strategy across various channels in order to effectively address different target groups and mobilise potential voters.

Thanks to a strong cross-media concept, we were able to optimally communicate the core issues of Anne König, Jens Spahn and the CDU Borken district association.

Large formats for maximum visibility

A central element of the campaign was the outwardly effective design of large formats:

• Posters and tesselmänner: large-scale election advertising for high visibility of the central messages
• Maxi cards: for a personalised approach and one size larger than the classic postcard

Print media for a targeted approach

In order to reach the target groups even more specifically, we developed various print media:

• Leaflets: for the detailed presentation of party topics
• Flyers: for quick and easy distribution in a compact format
• Envelopes and letterheads: for coherent communication down to the last detail
• Adverts: targeted placement in relevant print media to increase reach

Digital communication and social media

Digital media played an essential role in increasing reach and interaction:

• Social media campaigns: targeted posts and adverts to directly address and engage the electorate
• WhatsApp status ads: for the quick and effective dissemination of up-to-date information

Sustainable brand presence through useful advertising materials

Practical advertising materials also ensured long-term visibility:

• Mugs: durable for everyday use
• Hand warmers: with an additional feel-good factor
• Display cleaning cloths: in a compact format that fits in every trouser pocket

Our election campaign showed how a combination of strategic planning, concise design and targeted media presence can have a strong impact. With a mix of traditional print media and modern digital communication channels, we were able to achieve a high reach and presence.

• Social media concept, including creation of various postings
• Creation and design of various print media such as flyers, magazines, business stationery