Hof Lühlerheide is an organic and archeological farm that involves people, animals, plants and soil in its business organisation and carefully develops agricultural sustainability strategies.

ITM provided the farm with comprehensive support in developing a digital and inclusive presence that brings to life the guiding principles of ‘A place to live for people and animals’ and ‘Experience nature - side by side’. A carefully modernised logo preserves the character of the farm and gives it a contemporary feel.

A central component of the project was a low-barrier website that appeals to all visitors with a clear structure, high-contrast colours and easy-to-understand language. Large buttons, alternative texts and QR codes increase accessibility and provide additional digital information.

A particular highlight of the new concept is the mascot Archie. Archie can be found on almost all media and explains interesting facts about the farm in simple language, especially for young visitors. Whether on signs, flyers or digital media - Archie brings children closer to the world of the farm in a playful and informative way.

The new signage and visitor guidance system invites guests to take an interactive tour of the animal paddocks. A central info point with site plans and animal overviews serves as a starting point. Information boards on the animal species, supplemented by QR codes, enable an interactive learning experience for visitors of all ages.

For sustainable communication, a compact information flyer was created that saves paper and at the same time provides further information via QR codes. The project shows how ITM uses creative and technological solutions to make the farm a digital and accessible experience, thus enabling an enriching visit for people of all ages.

www.hof-luehlerheide.de

• Creation of a long-term marketing concept, e.g. with the help of competitive strategies, target group definition, branding and working out USPs.
• Creation and design of various print media such as flyers, magazines, business stationery
• Web design & programming of the website in TYPO3